Almost every business owner hates their first video.
If you ask anyone who does content regularly, you’ll realize that hardly anyone looks back at that first video and loves everything about it. The people who look natural now on camera were also awkward once. I mean, have you ever seen the first videos that Mr. Beast uploaded to YouTube?
The difference is: they just kept going.
So if you’re staring at your phone wondering what to say or deleting every take, just keep it simple.
You only need three things.
First, say who you help. Don’t start with your job title. Start with the actual people you help. “I help homeowners in Tampa Bay who are tired of contractors that don’t call back.” That’s it. One sentence. Easy so far, right?
Second, say what you do about it. Please I beg you with all my soul, use plain language. You don’t need to use industry jargon or something you only say to your co-workers. Talk like you’re explaining it to a neighbor over the fence. Also, try to avoid any acronyms that you know but everyone else might not know.
Third, tell one small story. Think about that time you did a great job on something and the customer was happy. Or one very specific problem you solved for a customer or client. You’ll get bonus points if it is something real that happened this month. The story is what people will remember. They might not remember all of the details, but they’ll remember it. Try not to drag it out too much, but tell it like a story.
So there you have it: your whole first video. Sixty seconds or less. Who you help, what you do, one story.
BONUS TIP: Don’t try to make it the most polished, awesome looking video. Make it real. The more real it is, the more trust is built. Record it in your truck, in your shop, or wherever you actually work. The background that looks “unprofessional” to you looks honest to everyone else.
Then comes the important part: post it. Then do another one next week. Here’s a content framework that might help you.
The first one is the hardest and it gets easier fast. Your consistency will make you better, and it will build trust along the way.