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The 15-Minute Video Habit for Busy Business Owners

The 15-Minute Video Habit for Busy Business Owners

You do not need an hour to make a video. You need the 15-minute video habit. Most of us business owners fail at video for the same reason we fail at the gym. We put it off until we have a big open block of time, and we never get that open block. For real, who has...
Why Your Competitor’s Videos Are Winning Customers with Video

Why Your Competitor’s Videos Are Winning Customers with Video

You lose a job to a competitor. You know your work is better. You have the reviews to prove it. And the customer still picked the other guy. When I was in Real Estate (yeah I did that for a while), I saw it time and time again. I said to myself more than once,...
Social Media for Small Businesses: The Excuses I Hear Most

Social Media for Small Businesses: The Excuses I Hear Most

Ask a room full of small business owners whether they should be doing more on social media, and just about every hand goes up. Then ask how many of them actually post on a regular basis, and most of those hands quietly come back down. I understand. I run a small...