You do not need an hour to make a video. You need the 15-minute video habit. Most of us business owners fail at video for the same reason we fail at the gym. We put it off until we have a big open block of time, and we never get that open block. For real, who has...
You lose a job to a competitor. You know your work is better. You have the reviews to prove it. And the customer still picked the other guy. When I was in Real Estate (yeah I did that for a while), I saw it time and time again. I said to myself more than once,...
You could be the best at what you do in the Tampa Bay area. You can have the best quality and prices. Your team could do the best work in your industry, and you can have the happiest customers, but you can also still lose jobs to someone less experienced or even worse...
Almost every business owner hates their first video. If you ask anyone who does content regularly, you’ll realize that hardly anyone looks back at that first video and loves everything about it. The people who look natural now on camera were also awkward once. I...
AI can make content. But AI won’t replace the human connection that sells and does business. AI can write a caption in seconds. It can suggest ideas and clean up a script. But some business owners are starting to believe AI can replace the need to show up on...
Everyone has the tool. The skill is knowing how to turn what you record into a story people care about. Your phone probably shoots better video than the professional cameras from a decade ago. That is incredible. It also means nearly every small business owner can...
