You could be the best at what you do in the Tampa Bay area. You can have the best quality and prices. Your team could do the best work in your industry, and you can have the happiest customers, but you can also still lose jobs to someone less experienced or even worse than you.
Your problem is visibility, even though most of us think the best company wins. The best company doesn’t always win the customer. Sometimes, it’s the company that is seen and is top of mind that wins the customers.
Many of the small business owners I talk with think people will just find them because they’re good or they have a lot of experience in their field. But nobody’s randomly finding anybody anymore. People scroll past hundreds of businesses a day online. If yours isn’t one of the faces they recognize, you don’t exist to them. It doesn’t matter how good your work is. You’re still invisible.
Video fixes this in a way nothing else does. When someone watches you talk about your work for sixty seconds, something shifts. You’re not a logo anymore. You’re a person. They’ve heard your voice. They’ve seen how you explain things. By the time they need what you sell, you’re not a stranger. Your video has made you the obvious choice in their mind.
By the way, you don’t need a production crew for this. You need your phone and (at least) one honest video a week. You can make your first business video today. There are so many different videos you can make. You can talk about a job you just finished. Or answer a question customers always ask you. You can even show them what a good result looks like. That’s it.
The businesses winning right now aren’t the ones with the biggest ad budgets. The businesses that win are the ones people have seen. Be one of the ones people have seen and the one they remember because of your personality.